The Ask: A leading NYC developer needed to unite three distinct Gowanus properties under one digital brand umbrella. Each building had its own aesthetic identity, creating the complex challenge of crafting a cohesive digital platform that would honor individual character while scaling for future properties.

The Strategy: We developed a flexible digital architecture that:

• Created a unified platform while preserving property individuality

• Leveraged strategic color mapping to maintain brand distinction

• Built a scalable framework for future property integration

• Established a content hierarchy that balanced shared and unique amenities

The Execution: Inspired by Gowanus's transformation, we delivered:

• A dynamic website that references the neighborhood's industrial heritage, with an interface that bridges historical character with contemporary design

• A look and feel that reflects the artistic nature of the area

• Established a content hierarchy that balanced shared and unique amenities

• Technical solutions enabling seamless property integration

The Impact: The platform's success validated our approach:

• The platform's success validated our approach:

• Created a scalable foundation for future property launches

• Successfully united distinct brands under one digital presence

• Drove strong pre-opening engagement and leasing velocity

See Gowanus Wharf brought to life here